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The Sernin approach and imagery was for a few decades considered outdated by the various conceptualisms and minimalisms of the fashion system, but today this daring mood is becoming increasingly viral, especially among celebrities around the world. From Rihanna to Kim Kardashian, passing by Dua Lipa and Chiara Ferragni, the brand founded by Ludovic de Saint Sernin is undoubtedly one of the most loved of the moment. A glittering triumph of gender neutral fashion with Y2K allure.

Ludovic de Saint Sernin is a designer who lives and works in Paris. He graduated in Fashion Design from ESAA Duperré and has worked at several French fashion houses, including Saint Laurent, Dior and Balmain. In 2018, Ludovic launched his brand shortly after winning the LVMH Young Designer award. His is a unique reality told between luxury, new lines, sustainability and the exploration of unexplored worlds.

With Ludovic de Saint Sernin, the fashion world returns to beauty and sensuality - for him and for her.

His collections are the expression of a clear thread, guided by a particular and provocative genderless vision. Ludovic de Saint Sernin seeks to emphasise sensuality, using semi-transparent fabrics, cuts, luminous details made of crystals and very special yarns

Spring Summer 2022 sees Pornhub as the main partner and sponsor, fully expressing the freedom and erotic aesthetics symbolising this French fashion house. The last collection presented, Fall Winter 2022 2023, is more linked to a Y2K vision, the nude fashion of the 2000s. The show ends with one of the most beautiful dresses created by Ludovic de Saint Sernin, the very light black chiffon masterpiece worn by Bella Hadid.

Ludovic is the emblem of one of the many new changes in the fashion world, his clothes are objects of desire, his a sincere narrative-manifesto of independence and freedom to explore through one’s sexuality. It is important to know and recognise oneself in order to then express oneself freely, without shame or guilt